Business Communication

SYLLABUS, CURRICULUM DESIGN, & GENRE APPROACH

Syllabus

Even though my field of Rhetoric and Composition is located within the English Department, my content knowledge transferred well to this professional communication course within the Business Department. The original syllabus that was given to me by one of the experienced instructors of this course was largely exam-based.

 

This pedagogical method does not align with my pedagogy; therefore, I spent a good amount of time working through some ideas and then I presented my revised syllabus to the experienced instructor before the beginning of the term.

Course Materials

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Grading Contracts

 

I developed an assessment system that

I felt better-represented business communication and professional work. 

At the beginning of the term, students chose from a range of additional responsibilities to curate their own grading contracts. This work reflected their knowledge development of business writing and communication through successfully achieving set benchmarks.​

Team Workshops

 

Team workshops were designed to have students work on developing business genres that responded to a real exigence and were focused for an identified audience. They also had to work within different roles that mimic real business situations, which challenged how they could operate together as a group. These were ultimately low-stakes activities that gave the students a hands-on takeaway.​

Business Units

 

One of the outcomes of the course was to expose students to communication situations similar to those found in professional environments. This was the major outcome that sparked my idea to create the five units. Examples of genres that my students produced include social media posts, a product campaign, memos, idea pitches to managers, and a press release. They were given real business scenarios and had to respond to the situation using the assigned genre.

We spent our class time together investigating these genres to learn both

why and how they are used in business.​

""The course structure was unlike any I've ever had, unlike most classes which are test heavy, this class and the whole concept of business communications as a whole was delivered very well. The content made me think critically and actually complete projects which will not only benefit me in the future, but exposed me to what to expect out of the business world."

"Ms. Stark demonstrated passion for teaching us which made me want to learn. She focused on teaching things that would be helpful in the real world which I found to be very valuable. This class helped me prepare for the real world more than any other class I have taken."

"Besides the work being original and well thought out I honestly felt that I needed to complete what is expected because I was going to NEED this in my future and not just because I want to pass. This is the kind of class I had always expected college's to provide. When I go back to my high school to give a yearly lecture to the graduating seniors going off to college this is the kind of teacher I will be telling them to look for. She outlined the class in a way that would be beneficial to the students. She provided clear feedback and was willing to go out of her way to help any students. Well respected."

Course Overview

Business Communications is a required writing course for students enrolled in the College of Business. As such, it seeks to prepare students to effectively communicate across a range of professional situations. 

 

I decided to bring my expertise to the classroom, and so I grounded the course in rhetoric and genre—two foundational concepts to successful communication. The syllabus still reflected the outcomes of the course that is uniform across all sections; however, instead of using exams to help students achieve these outcomes, I designed the course using five genre units: 1) In-house communication genres, 2) Social media genres, 3) Sales and marketing genres, 4) Customer service genres, and 5) Changing careers genres. In addition to composing multiple genres within these five units, students were required to give three different speeches and create a professional portfolio in which they housed all of their work for the class.

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© 2020 Katelyn Stark

kastark@fsu.edu  |  919.623.2557

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